Mark Derho Employment Information
Welcome NYC recruiters and evaluators. Please see (my) Mark Derho’s employment information. The comprehensive employment package includes my Cover Letter, Employment Summary, Experience Chart and Skills-Tools.
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Mark Derho Cover Letter
You’ve posted a mid-senior Manager or Director role. Do you still require a strategic leader in addition to a hands-on worker? I’m a highly-organized NYC professional ready to take responsibility for delivering projects, products and campaigns on-time and on-budget.
In 1993 I taught myself Adobe Photoshop and HTML, and became the 1st web designer for the 1st website builder WYSIWYG – Internet Creator. A Google Partner enduringly interested in modern and emerging technologies and marketing trends.
Presenting a growth-hacker mentality and curiosity for trending technologies. I will become your subject matter expert through continuous learning; with attention to detail and big picture vision to conceptualize and creatively grow your business.
Design & Creative
Effectively communicate the value proposition and product benefits by writing creative copy and designing compelling media and marketing assets that promote and influence: flyers, emails, direct mail, SEM advertising, collateral, sales presentations, scripts and web content.
Guide measurement-monitoring strategies and thought leadership with strong computer skills and development and process experience. Microsoft Office, Adobe Photoshop and modern SEO/SEM/Social platforms and marketing automation tool proficiency.
Create-execute-measure and improve on-time/on-strategy marketing processes to devise campaigns that produce quantifiable results. Evaluate and improve the execution of content and marketing performance, digital programming and lead demand generation.
Business Management & Operations
Highly-motivated with confidence, experience and the gravitas to effectively lead inter-dependent cross-functional technical and creative internal teams; and manage vendors and outside agencies. Capable of leading project and writing proposals, contracts and RFP’s.
I’m seeking a critical role requiring a capable leader responsible for inspiring and motivating teams with a strong sense of urgency, high quality standards, creative exploration, innovation, and quantifiable measurement.
Proven capable and reliable with recommendations and live local successful examples. Seeking opportunity, responsibility and an environment to excel. Please view my experience summary for national brand and major agency roles details.
Mark Derho Employment Summary
Bike Rent NYC – Vice President Marketing / Operations
“Mark’s ideas, talent, effort and hard-work over 3-years of increasing responsibility have changed, improved and grown this small business from 2 to 10 locations; and earning distinction as NYC’s official bike rental concession inside Central Park, and the city’s largest bike rental business”. – Melissa Chau, CFO Bike Rent NYC
Consultant to Director; based on website performance and revenue growth.
Built-optimized 5 new websites. Created partnerships with NYC entities New York Pass and Big Bus, MS Ride and Epic Ride. Opened 2 new locations. Increased annual revenue +300%.
Director to Vice-President; based winning major NYC Parks contract and business growth.
Led and won 6-year exclusive bike rental contract with Central Park / NYC Parks. Opened 4 new locations. Developed POS system. Managed teams. Increased annual revenue +120%.
Vice President; NYC Parks planning/operations, management compliance-safety and staff.
Planned roll-out and directly managed five Central Park / NYC Parks bike rental concession operations; staff management, compliance and safety, press releases and lobbying.
Design & Creative
Company & logo rebrand
Modern websites (5); landing pages
Original images and written content
Promotional ads, maps and flyer
Custom point-of-sale (POS) bike rental system
Website integration of POS and bike rental system
Multi-variate single-page checkout page and process
Custom (IoT) employee time management platform
(SEO) organic Google 1st page
(SEM) AdWords campaigns
Outdoor promotions team (+100 J1s)
Travel & tourism platform
Business Management & Operation
SERP Central Park / NYC Parks exclusive 6-year contract
NY Pass and Big Bus strategic partnerships
MS Ride, Epic Ride, Tour de Bronx event management
NYPD Paid Detail vendor management
Tech Savvy NYC – Agency Owner (SMB)
Successfully sought and served small businesses as (dba) techsavvynyc.com. Growth hacking technology, creative and marketing agency services include: WordPress website design and development, organic search engine optimization (SEO), AdWords PPC campaigns and local search (SEM), and social media platform design and marketing, and event marketing.
WebCBG – Mobile Marketing Manager
Independently created comprehensive mobile application roll-out plans, and strategic marketing and advertising plans, for two apps: InsureAccess and 2MyTeam. Participated in functionality and design process, and quality assurance analysis, manual testing and bug tracking. 6-month contract.
National Debt Relief – Search Engine Marketing Manager
Through professional SERP-optimization strategies, dominated the high-value national “debt relief” organic and paid search industries through creation of “Top-3 Best Debt Relief”, and similar original content and trust-building strategies. Wrote original industry-specific content, designed display ads, and managed (SEM) campaigns for Google, DFP, AOL, and Yahoo PPC search advertising networks. Designed and developed multiple WordPress and HTML websites and landing pages, including nationaldebtrelief.com. Wrote original content for press release and native advertising campaigns.
Manage $1m annual SEM budget, designed display and text ads
Oversee $100K annual original content budget, wrote original content, managed vendors
Create Email marketing campaigns and lead generation newsletter
Design websites and landing pages and software interfaces
Develop VoIP telephony exchange and website chat client projects
FortuneCity.com – Quality Assurance Manager
Provided team management, and oversaw manual functionality and design testing of websites and software applications including version control, bug-tracking, and automated software testing, and documentation.
Information Builders – Web Developer
Converted and formatted the contents of 14 years of several brands of financial (1632 page) monthly publications into HTML files, sourced or created images, math equations and charts. Created co-branded website containers for current and upcoming content. Developed HTML emails for outbound marketing.
Agency.com – Web and Graphic Designer
Designed digital graphics, and created websites and display advertising campaigns.
Griffin-Bacal – Web and Graphic Designer
Primarily served client: KNEX. Designed and developed HTML and GUI interfaces for websites, online games and mini-programs, to entertain children and sell KNEX toys. Actively participated in advertising and marketing meetings. Wrote original articles and content. Designed client websites and campaigns.
CarDay.com – Web Development Manager
Supervised 7-10 full-time designers, developers and analysts, direct responsibility for software version control (VC) and quality assurance analysis. Monitored tasks and managed relationship with off-site vendors and development teams. Worked with key leadership to determine and document strategy.
Standard & Poors Corporate Value Consulting – Web Design Development
Lead small team to develop (HTML) and redesign the organization’s website, branding, and images.
Forbes – Web Developer
Updated Forbes website (HTML/ASP) and membership networks to reflect news content from Forbes Magazine, press releases, business and financial industry news.
Merrill-Lynch – Web Design Development
Performed print to HTML code conversion, and web and graphic design for Merrill Lynch corporate websites, intranet platform, and email newsletters.
Register.com – Web and Graphic Designer
First web designer hired for the first website WYSIWYG ever built, Internet Creator by Foreman Interactive. Designing client websites and supported software platform development. Initial graphic-web designer for domain registrar Register.com.
United States Navy – Airman 3rd Class
Photographers Mate, USS Saratoga CV-60
USTA Satellite Tour
Semi-professional tennis player and coach
University of Oregon – Student
Bachelors Arts – Communications
Springfield High School – High School Student
Springfield Oregon – General Studies
Mark Derho Experience Chart
Mark Derho Skills Tools
Skills: responsive design and development, UI/UX, analytics, wireframe, QA
Skills: competitor and industry research, keyword research, page optimization
Tools: Google Search Console, MOZ, Yoast, Screaming Frog Spider, SEM Rush
Skills: graphic design, image editing and web optimization, logo, infographics
Tools: Adobe Photoshop (+25 years), InDesign and Illustrator
Skills: articles and native content, technical documentation, user documentation
Tools: TextBrokers, Trello
Skills: research, create and manage PPC advanced campaigns and ROI
Tools: Google AdWords, Yahoo and AOL Advertising Networks, DoubleClick (DFP)
Skills: Edit video, create animated video, convert video formats
Tools: Avid Pinnacle, Audacity, GoAnimate, YouTube Editor, Vimeo
Skill: Create and monitor targeted emails and personalized online/offline marketing
Tools: Constant Contact, MailChimp, Purlem, EasyPurl
Skills: create and manage cross-channel / cross-device marketing
Tools: point-of-sale, SMS text message, geo-location and beacon, IoT
Skills: manage client relationships, contacts and prospects
Tools: HubSpot, Hootsuite, SalesForce, Insightly, vTiger
Skills: Create profiles and pages, manage accounts, create and manage ad campaigns
Tools: LinkedIn, Google+, YouTube, Facebook, Twitter, Pinterest, Instagram