Mark Derho Career Information

Greetings Partners in Puerto Rico

My story in brief;

In 1993 I moved to NYC and everywhere I looked, I saw “WWW”! In response, I taught myself Adobe Photoshop (2.1) and HTML (1.0) and became the 1st web designer for the 1st website builder (WYSIWYG) ever created… Internet Creator (Foreman Interactive).

Fast-forward to 2018 and I’ve earned a quantifiable reputation for delivering projects, products and campaigns on-time and on-budget. And becoming a subject matter expert and brand advocate for clients, through research and an independent passion for success and learning.

I’m a marketing, technology and business polymath that is uniquely-qualified to lead cross-functional creative and technical teams and manage vendors; due to awareness of potential pitfalls, previous success overcoming obstacles, attention to detail, and big picture vision.

As a result of having technically and creatively performed and produced for so many years, I have a greater understanding of what is required to accomplish tasks successfully.

Qualified to guide projects, campaigns and thought leadership while implementing measurement and monitoring strategies. I’m a Google Webmaster and Partner, and an open-source advocate with a growth hacker mentality and curiosity for emerging tools, tech and trends.

I take professional pride in creating, executing and measuring development and marketing, and devising advertising campaigns that target-effectively and produce better-than-expected ROI results.

Thank you, Mark Derho

1/15-10/17

Bike Rent NYC – Executive Consultant / Marketing & Operations

High-performance and revenue goals were annually exceeded while provided marketing and operations and strategic leadership, team and staff and management, and the vast majority of technical and creative production – over nearly 3-years of earned and increasing responsibility.

• Increased annual revenue growth +120% from 2014 to 2015, and +300% from 2015-2016.
• Lead the RFP-process and won the exclusive (6-year) exclusive contract with the City of New York for bike rental concessions inside Central Park and all Manhattan parks.
• Planned the roll-out and directly managed four Central Park / NYC Parks bike rental concession operations including staff management, technology implementation, compliance and safety, construction of kiosks, press appearances and lobbying.
• Guided business growth from 2-to-10 stores, becoming NYC’s largest bike rental business.
• Built and maintaining a network of SEO-optimized websites earning #1 local-industry SERP-ranking on Google, and including a custom-developed multi-variate single-page checkout ecommerce page-process.
• Created strategic travel and tourism industry and bicycle industry partnerships with NYC attractions including New York Pass and Big Bus. Official bike provider for Multiple Scleroses Society / MS Ride 2015-2017, Bronx Tourism / Tour de Bronx 2016-2017, and Brooklyn Greenway / Epic Ride 2015-2017.
• Managed cost-effective custom software systems development of both a point-of-sale (POS) bike rental system with website integration, and an IoT-based employee time management system with text notifications and reporting.
• Independently produced/managed complete “Bike Rent NYC” company rebrand, including: brand name and logo, flyers, apparel, original images and photography and video and animated video, and all written content.
• Started/managed the J1 Work-Exchange Student outdoor marketing-promotions teams (+100) in Columbus Circle, and the NYPD Paid Detail Program inside Central Park for security and safety.

1/13-12/14

Tech Savvy NYC – Agency Owner (SMB)

With over +25 years of NYC experience and an entrepreneurial spirit, I successfully seek-out and serve small businesses as techsavvynyc.com. In addition to Executive Consultation; services provided include: Project Manager, Website Design, SEO, Content Creator, Digital Marketing, Graphic Design, Video & Marketing and PPC Advertising. The flexibility of working independently offers the additional opportunity for self-training and learning and research.

• Riverwalk Restaurant; website and SEO: riverwalkbarandgrill.com, #1 Google and Facebook design and marketing, and event marketing.
• Build & Care; website and SEO: buildandcare.com, #1 Google and Facebook

4/12-9/12

WebCBG – Mobile Marketing Manager

Independently created comprehensive mobile application roll-out plans, and strategic marketing and advertising plans, for two apps: InsureAccess and 2MyTeam. Participated in functionality and design process, and quality assurance analysis, manual testing and bug tracking. 6-month contract.

6/10-3/12

National Debt Relief – Search Engine Marketing Manager

Through professional SERP-optimization strategies, dominated the high-value national “debt relief” organic and paid search industries through creation of “Top-3 Best Debt Relief”, and similar original content and trust-building strategies. Wrote original industry-specific content, designed display ads, and managed (SEM) campaigns for Google, DFP, AOL, and Yahoo PPC search advertising networks. Designed and developed multiple WordPress and HTML websites and landing pages, including nationaldebtrelief.com. Wrote original content for press release and native advertising campaigns.

Manage $1m annual SEM budget, designed display and text ads
Oversee $100K annual original content budget, wrote original content, managed vendors
Create Email marketing campaigns and lead generation newsletter
Design websites and landing pages and software interfaces
Develop VoIP telephony exchange and website chat client projects

2/08-4/10

FortuneCity.com – Quality Assurance Manager

Provided team management, and oversaw manual functionality and design testing of websites and software applications including version control, bug-tracking, and automated software testing, and documentation.

1/06-2/08

Information Builders – Web Developer

Converted and formatted the contents of 14 years of several brands of financial (1632 page) monthly publications into HTML files, sourced or created images, math equations and charts. Created co-branded website containers for current and upcoming content. Developed HTML emails for outbound marketing.

10/03-11/05

Agency.com – Web and Graphic Designer

Designed digital graphics, and created websites and display advertising campaigns.

7/01-10/03

Griffin-Bacal – Web and Graphic Designer

Primarily served client: KNEX. Designed and developed HTML and GUI interfaces for websites, online games and mini-programs, to entertain children and sell KNEX toys. Actively participated in advertising and marketing meetings. Wrote original articles and content. Designed client websites and campaigns.

9/99-6/01

CarDay.com – Web Development Manager

Supervised 7-10 full-time designers, developers and analysts, direct responsibility for software version control (VC) and quality assurance analysis. Monitored tasks and managed relationship with off-site vendors and development teams. Worked with key leadership to determine and document strategy.

11/97-9/99

Standard & Poors Corporate Value Consulting – Web Design Development

Lead small team to develop (HTML) and redesign the organization’s website, branding, and images.

8/95-11/97

Forbes – Web Developer

Updated Forbes website (HTML/ASP) and membership networks to reflect news content from Forbes Magazine, press releases, business and financial industry news.

5/94-7/95

Merrill-Lynch – Web Design Development

Performed print to HTML code conversion, and web and graphic design for Merrill Lynch corporate websites, intranet platform, and email newsletters.

8/92-5/94

Register.com – Web and Graphic Designer

First web designer hired for the first website WYSIWYG ever built, Internet Creator by Foreman Interactive. Designing client websites and supported software platform development. Initial graphic-web designer for domain registrar Register.com.

1988-1989

United States Navy – Airman 3rd Class

Photographers Mate, USS Saratoga CV-60

8/92-5/94

USTA Satellite Tour

Semi-professional tennis player and coach

1984-1988

University of Oregon – Student

Bachelors Arts – Communications

1980-1984

Springfield High School – High School Student

Springfield Oregon – General Studies

Website

Skills: responsive design and development, UI/UX, analytics, wireframe, QA

Tools: WordPress, HTML, CSS, JQuery, JavaScript, XML, API integrations, WP Plugins

SEO

Skills: competitor and industry research, keyword research, page optimization

Tools: Google Search Console, MOZ, Yoast, Screaming Frog Spider, SEM Rush

Design

Skills: graphic design, image editing and web optimization, logo, infographics

Tools: Adobe Photoshop (+25 years), InDesign and Illustrator

Writing

Skills: articles and native content, technical documentation, user documentation

Tools: TextBrokers, Trello

SEM/PPC

Skills: research, create and manage PPC advanced campaigns and ROI

Tools: Google AdWords, Yahoo and AOL Advertising Networks, DoubleClick (DFP)

Video/Audio

Skills: Edit video, create animated video, convert video formats

Tools: Avid Pinnacle, Audacity, GoAnimate, YouTube Editor, Vimeo

Email/pURL

Skill: Create and monitor targeted emails and personalized online/offline marketing

Tools: Constant Contact, MailChimp, Purlem, EasyPurl

Cross-channel

Skills: create and manage cross-channel / cross-device marketing

Tools: point-of-sale, SMS text message, geo-location and beacon, IoT

CRM

Skills: manage client relationships, contacts and prospects

Tools: HubSpot, Hootsuite, SalesForce, Insightly, vTiger

Social Media

Skills: Create profiles and pages, manage accounts, create and manage ad campaigns

Tools: LinkedIn, Google+, YouTube, Facebook, Twitter, Pinterest, Instagram