Local Search Marketing for Small Business

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Local Search Marketing for Small Business

Local Search Marketing for Small Business

Online Marketing Strategies for Small Businesses

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Your business is not too small to advertise and compete on Google, Bing!, and the other search engines. Search marketing has revolutionized how we learn, how we collaborate, how we shop and how we interact within our local communities. We can extrapolate from the numbers below that there are approximately seven billion unique local searches per month on Google in the United States.

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Google handles more than 100 billion searches per month around the world;

  • 4 billion desktop queries per month in the United States alone have local intent
  • 50%+ of mobile queries have local intent
  • Roughly 15-20% of all searches are mobile
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Local Search Results Challenge Traditional Print Ads and Yellow Pages

Google and other search engine are all currently returning local results that have challenged traditional print Yellow Pages and, in many areas, exceeded their usage as the preferred method for discovering local businesses and local information. As of March 9, 2009, Google began showing local results for generic queries, meaning that Internet users no longer need to include any city or geographic terms in their search to be shown results that are local to their location.

Additionally, mobile search is exploding. Leading analyst firm BIA/Kelsey predicts that mobile local search volume will surpass desktop local search volume in 2015. Mobile searches primarily pull their results from local search engines.

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Local Search Marketing for Small Business

The potential to attract new customers via local search is enormous. Depending upon your business model, your marketing budget and your resources, local search may be the right match for your business – or, conversely, other forms of marketing may be smarter for you. Visit and read all three of the following sections to determine the best possible marketing channels for your unique business.

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Attract New Customers

Tech Savvy NYC will initially consult with qualified small business owners for free. We van most-likely help your local business build and improve its search engine presence. Don’t shy away or become overwhelmed by understanding search marketing and local search.

AdWords-trained Google Partner Mark Derho is here to help, and at a “more-than-fair” price for services-rendered.

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Google Partner Using Google AdWords

90% of people search for a product or service using Google. The results will include your competitors, so it’s important that you’re included too.

Tech Savvy NYC can help you rank above your competitors in both SERP organic search results and in AdWords ads through professional consultation and management. It’s advised that both AdWords and Search Engine Optimization are used together for maximum effect. This is particularly important for new websites and small businesses.

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Immediate Response

As soon as your AdWords account is activated your ad starts to appear to users searching for your product or service.

Complete Transparency

You can see how many people have seen and clicked on your ads almost instantly! We’ll also provide you with detailed weekly and monthly reports. If you had an ad for ‘Belfast Dentist’, we can tell you how much it cost you, how many visitors it brought to your site, how long they stayed on your site and how many people booked an appointment with you as a direct result.

Only Pay for Results

Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means users will see your ad without you actually having to pay anything.

Flexibility and Control

If your website experiences technical issues and you want to pause your AdWords account until it’s back up and running – you can. If you’d like to increase your budget one day and decrease it another day – you can. You have complete control and flexibility to make instant changes. We’re always there to advise you, make agreed on changes for you or you can simply make them yourself.

You can Place Your Ads on YouTube.com and Gmail.com

We can place your ads on websites with global brand-name recognition. Contact us for more detail on the Google Content Network and Search Network.

Local Targeting

If you are an architect based in Belfast and you want to target people searching for ‘Architects’ in a 30 mile radius of Belfast – you can.

Likewise, if you’d like to target all English speaking countries in the world – you can.

You can target just about anywhere in the world, in any language. The global possibilities are limitless!

Return On Investment

AdWords is known for it’s great return on investment since you can pay per click and all clicks are traceable. However, achieving the ROI you’re after does require a lot of time, analysis and skill. If you need results fast and can’t afford to waste time or make mistakes, then our AdWords Consultancy is the way to go.

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