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MARK DERHO

EMPLOYMENT & FULL-TIME CONSULTING

 

Providing Marketing, Product Management, Technical and Operational Project Management, and sophisticated business skills and tools, I, Mark Derho and as Tech Savvy NYC have over 20 years of creative, business and marketing experience.

As an employee or internal consultant, I’ll leverage a combination of business expertise, modern website design, software, mobile communication and advertising skills for your business. I bring a strong working knowledge of national brands, major agencies, media networks, and small businesses, to your business needs and priorities. I’m a certified Google Partner and an intuitive thinker, willing to learn new technologies and to become a subject matter expert to your brand, business and revenue growth needs

MARK DERHO

EMPLOYMENT & FULL-TIME CONSULTING

2015-Present

Bike Rent NYC

Consultant VP of Operations / Project, Product and Marketing Manager

In 2016 on behalf of Bike Rent NYC, negotiated and won the exclusive multi-million dollar contract with New York City to provide three Bike Rental Concessions in Central Park and three additional in NYC Parks in Manhattan, from 2016 – 2022.  In 2015 led the business team and doubled the number of retail locations and increased revenue growth by 300% from 2015 – 2016, making it both the largest and fastest-growing bike rental-tour business in NY.  Successfully provided the following technical, creative and marketing services, executive business development and consulting services.

Technical, Creative & Marketing

  • Marketing Management and Production
  • Websites and Search Engine Optimization
  • AdWords and Search Engine Marketing
  • Point-of-Sale (POS) Bike Rental System
  • Employee Time Management System

Business Development

  • New York City Bike Rental Concession
  • Business and Partner Development
  • Public Business Representation
  • Staff and Asset Management
  • Charitable Giving Management

FEATURED – BIKE RENT NYC learn more (employment example).

2012-2012

WebCBG

Mobile Marketing Manager

Mobile Marketing Manager developing both a Mobile Application Roll-out Plan and a strategic Marketing Plan for two distinctly different mobile apps seeking funding: InsureAccess and 2MyTeam.

2010-2012

National Debt Relief

Search-Content Marketing Manager

National Debt Relief, Freedom Debt Relief and EagleOne Debt Relief. Multiple WordPress website and landing page design. Wrote original search optimized identity-branding content for multiple websites. Managed $1 million annual budget for PPC-search marketing and media buying; Google AdWords, AOL and Yahoo networks, original content marketing. Managed $100K original content budget with Text Brokers. Designed native advertising and managed PPC search marketing campaigns: AdWords, Yahoo, AOL. Created “industry review” and “top 10” lead-generation sites strategy, still in place.

2009-2010

Nielsen Media / VNU Media

Advertising Manager

Display and Online Advertising Manager for Premier Magazine and National Jeweler magazine.

2008-2009

FortuneCity.com

Quality Assurance Manager

Software Version Control and manual and automated Software Quality Assurance Testing, WinRunner.

2006-2007

Information Builders

Web Developer

Converting 14 printed magazines to online versions in raw HTML.

2004-2005

Agency.com

Graphics & Web Designer

Create HTML websites and display advertising. Small-project management.

2001-2003

Griffin-Bacal

Producer-Designer

Design HTML websites, work with developer on user interface to build software and online games for KNEX toy company.

1999-2001

CarDay.com

Manager Site Development

Initially employed as a web developer-designer, quickly advanced to manage staff of seven designers, lead strategy and support ownership decision-making process, interface with technology provider vendors.

1997-1999

Skin Cancer Association

Web Developer

Visually re-brand Skin Cancer Association organization logo and literature, and redesign the skincancer.org website.

1995-1997

Forbes Digital Media

Web Producer-Designer

Convert and update HTML and ASP website content.

1993-1995

Merrill-Lynch

Web Designer and Developer

HTML website development and design, graphic design. Contractor for Channell Communications.

1992-1993

Foreman Interactive

Web Designer

First web producer hired for the world’s first website WYSIWYG “Internet Creator”, designed website and logo for new business Register.com

1991-1992

MetroGrafix

Account Executive

Business-to-business sales, digital media and electronic pre-press, graphic design sales.

Tony Danza and Mark Derho at Police Athletic League (PAL) Business Luncheon Benefit 2017.

Mark Derho and Tony Danza

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