Bike Rent NYC

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Bike Rent NYC by Mark Derho

Featured Employment, Full-time consulting.


Bike Rent NYC

Consultant VP of Operations / Project, Product and Marketing Manager

In 2016 on behalf of Bike Rent NYC, negotiated and won the exclusive multi-million dollar contract with New York City to provide three Bike Rental Concessions in Central Park and three additional in NYC Parks in Manhattan, from 2016 – 2022.  In 2015 led the business team and doubled the number of retail locations and increased revenue growth by 300% from 2015 – 2016, making it both the largest and fastest-growing bike rental-tour business in NY.  Successfully provided the following technical, creative and marketing services, executive business development and consulting services.

Technical, Creative & Marketing

  • Marketing Management and Production
  • Websites and Search Engine Optimization
  • AdWords and Search Engine Marketing
  • Point-of-Sale (POS) Bike Rental System
  • Employee Time Management System

Business Development

  • New York City Bike Rental Concession
  • Business and Partner Development
  • Public Business Representation
  • Staff and Asset Management
  • Charitable Giving Management

Bike Rent NYC Re-branding and Logo Design 

Modern “Material Design” logo, complete re-branding and consolidation of 4 bike rental store websites with consistent but unique design and search optimized content.

logo by Mark Derho

Bike Rent NYC – Animated Video

Design and Production, with associate Rudy Godfrey.

MS Society – MS Ride

NYC MS Society “MS Ride” bicycle provider (2015, 2016, 2017)

MS Ride Mark Derho

BGI – Epic Ride

Brooklyn Greenway Initiative “Epic Ride” bicycle provider (2015, 2016, 2017)

MS Ride Mark Derho

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